Axia Investing
Website and Investor Platform.
Website and investor platform
(The project)
Platform for traders Axia Investing
The Challenge
Axia is a pioneer in Brazil's proprietary trading desk market and stands out as an industry benchmark — recognized as the largest educational prop trading desk in the country, with over 4,000 traders approved for its live desk and growing daily. The main challenge was enhancing usability and the user experience while creating a modern, compelling design. The result was a successful delivery that provides a more efficient and satisfying interaction for users.
(Project highlight)
Checkout Platform Integration
We integrated the checkout platform for trading evaluations, allowing users to select their desired exam and start trading on their chosen date and period using a simulation desk. Upon successfully passing the evaluation, the user is granted access to the platform to begin trading on the live desk.
User Experience
We simplified the user journey by optimizing both the website and the platform. Previously, a complex flow required too many clicks to complete a purchase, leading to drop-offs. Now, with a streamlined flow and focused design, the user experience has been significantly enhanced.
Rewards Program
We developed a system where users earn points when making purchases through Axia or referring friends to join the platform. These points can be redeemed for discount vouchers, providing meaningful benefits toward their next evaluation.
Streamlined administrative workflows.
We established a dedicated login area for both administrators and users. The admin interface provides detailed KPIs and simplifies purchase management, streamlining workflows such as invoice generation and user administration.
(Outcome)
Our partnership with Axia Investing resulted in significant improvements to its platform.
Our continuous focus on innovation elevated the quality and functionality of the platform, delivering an enhanced experience for all users.
In addition, implementing a dedicated login area simplified internal operations, giving administrators visibility through KPIs and streamlining critical processes. Through technology and design, we reduced administrative friction so administrators can focus on strategic priorities.
