Axia Investing

Case

Website and Investor Platform.

Platform for traders Axia Investing.

PROJECT

The Challenge

Axia is a pioneer in the proprietary trading market in Brazil and stands out as a reference, being considered the largest educational proprietary trading desk in the country, with over 4,000 approved traders in its real desk – a number that grows daily. The main challenge faced was to enhance usability and user experience while developing a modern and attractive design. The result was a successful delivery, providing a more efficient and satisfying interaction for users.

Integration with the Checkout Platform

We integrated the checkout platform for exam scheduling, allowing users to select their desired exam and start trading on the chosen date and time slot, using a simulation desk. Upon successful completion of the exam, users gain access to the platform to start trading on the real desk.

User Experience

We simplified the user journey by optimizing the website and platform. Previously, the complexity required many clicks to complete a purchase, leading to abandonment. Now, with an efficient flow and streamlined design, the user experience has been significantly enhanced.

Benefits Program

We’ve developed a system where users accumulate points by making purchases through Axia or by referring friends to join the platform. These points can be exchanged for discount vouchers, providing significant benefits for the next exam.

Ease in Bureaucratic Processes

We’ve established a dedicated login area for both administrators and users. The administrator interface provides detailed KPIs and facilitates purchase management, simplifying processes such as invoice generation and user administration.

The partnership with Axia Investing has been proven in significant improvements to its platform.

Our continued focus on innovation has elevated the quality and functionality of the platform, providing an enhanced experience for all users.

Additionally, implementing a dedicated login area simplifies internal operations, providing administrators with visibility through KPIs and facilitating crucial processes. With technology and design, we facilitate bureaucratic processes, giving administrators more time to focus on other tasks.